Screenshot of some of a homepage wireframe for the This Girl Can web site
A wireframe for the brand new This Girl Can homepage consisting of social feed and signposting, video campaign content, user stories and other content.

UX review and wireframing

I assisted in the review of the This Girl Can website before taking the lead on making UX and content recommendations; building an interactive Axure wireframe to demonstrate the improvements for the client.

Improvements included creating a purpose-designed homepage, which the site lacked before, with links landing on deep level content. I also designed for new content based around user-contributed stories and social media feeds, designing an improved video content area and enhancing existing sport information pages. The later increased exposure to the business partnership side of the organisation and introduced a filtering mechanism that allowed users to sort sports and social content as they saw fit.