Our CXO.

Photograph of Evan Skuthorpe.
Photograph of our CXO, Evan Skuthorpe.

"For any system, process or interface that requires human engagement, it is only the service design and user experience design considerations that make those systems, processes, and interfaces usable, useful, pain-free and dare I say, pleasing. Without these fundamental things, any so-called 'design' is nothing but proverbial lipstick on a pig."

I'm Evan Skuthorpe - design professional, specialist contractor, and chief experience officer (CXO) and head of OldWorld Creative Ltd (OWC).

My expertise is in the field of Interaction Design (IxD) - the practice of designing interactive digital products and services with consideration of how people use them, how they consume information on them, and on what devices they use them on. In other words - I design software - usable software - for humans...

Architects design structure and space. Interaction Designers design processes and flows. By employing user centered design practices, that is to say - research (early discovery), task analysis, task and user journeys, architecture, component design, functionality design, wireframe design, research (solution testing and validation), accessibility, UX copywriting, and visual design.

My background is in user experience design (UxD), usability, interaction design, visual design, and writing efficient markup.

Visit Linkedin for a complete career overview and work history.

Recent projects OWC have been involved in include designing UX-led solutions in the financial services industry for the UK's biggest retail bank, and more recently, leading on the creation of SaaS products during a digital transformation project for a large land referencing and development planning company providing services to government and the private sector. Today, OWC provides design leadership, experience design, interaction design, and visual design services to various clients.

I enjoy mentoring other designers, leading and contributing to design processes, working with developers, business analysts and others, constantly learning from my peers and the ever-changing design landscape. I particularly enjoy the learning and exposure that comes from working with the varied industries OWC provides services for. I believe that it makes me a better, more well-rounded human and designer. I'm a driven, details-and-big-picture-oriented individual and I think this comes across in the work of OWC, where UCD and accessibility converge.

Elsewhere, and more importantly in life, I'm a father of three, a husband, an incurably curious human, a world traveller, a dual-national. I'm also an enthusiastic documentary photographer - actively and conceptually recording London, the centre of the world. I shoot street photography in the straight photographic style (a cross-between Joel Meyerowitz and Stephen Shore, only with no skill) and recently graduated with a First with Honours (BA photography). See my work on Instagram.

Evan Skuthorpe,
Chief Experience Officer


Design tools
  • Figma
  • Sketch
  • Axure
  • XD
  • Pen and paper
  • OmniGraffle
  • Invision / Zeplin
  • Photoshop / InDesign / Illustrator
Design disciplines
  • Architecture
  • Experience Design
  • Interaction Design
  • Visual Design
  • Design thinking
  • Research / User Research
  • UX copywriting
  • Service Design
User-Centered Design (UCD) methods and techniques
  • Desk-based research
  • Competitor research
  • Heuristic evaluations (Nielsen 1994)
  • Design reviews
  • Qualitative / Quantitative research
  • Stakeholder interviews
  • Task analysis
  • Journey mapping
  • Surveys
  • Expert design
  • Persona creation
  • Requirements gathering
  • User story writing
  • Card sorting
  • Contextual / Ethnographic studies
  • Design thinking
  • User journeys / User flows
  • Sketching of journeys / flows / components / pages / interaction
  • Wireframes
  • Interactive prototypes
  • Lean UX
  • Rapid prototypes
  • Low-fidelity UI design / prototypes
  • High-fidelity UI design / prototypes
  • A/B testing
  • User validation testing / analysis
  • Guerrilla testing / analysis
Accessibility principles
  • WCAG 2.0
  • WCAG 2.1
  • WCAG 2.2 Working Draft (awareness of)
  • Section 508 USA (awareness of)
  • EN 301 549 (awarness of)
Working methodologies
  • Agile
  • Scrum
  • Kanban
  • Jira / DevOps
  • Sprints / Design sprints
  • Lean UX
  • Rapid prototyping
Markup
  • HTML5
  • CSS3